You ARE your Brand! How do we deal with always being "on"? Is it fair to try?

When you own a small business or a BOP you are the face of your business. You are the person who is to praise or blame for your product, your service and your brand awareness. This means that you can not take off a uniform or pass the issues to the next guy. It means conducting yourself in a way that is reflective of the opinion you wish to build around your business. This can be alot of pressure!  Join the Business Hippies in a discussion on being our brand. We have businesses based in art and music, these arenas have alot of steriotypes about how people feel we should act. It can be really tough to live up to and in some areas, we do not even try! Regarless of the business you own, people have expectations for your behavior and you are held accountable for what impression you and your business give them either jointly or seperately. We have lots of awesome examples and info to share with you of how we got this completely wrong...and right! This should be a fun one folks so tune in, chat in or call in!