Marketing Matters: Kelly McGuire - Sep 20,2012

On this edition of Marketing Matters we are joined by Kelly McGuire, executive director for the SAS Hospitality and Travel Global Practice. In this role, she is responsible for driving the offering set and setting strategic direction for the practice. McGuire works with product management, sales, alliances and R&D to ensure that SAS solutions meet the needs of the market. McGuire will discuss data mining and analytics and what it means for casinos and hotels.

CEM | Casino Enterprise Management | Marketing Matters | Kelly McGuire | Data mining